Award-Winning Agency will Support Innovative Allstream Marketing Efforts
TORONTO, ON, October 1, 2009 – Committed to sharing its story of innovation and success in business communications markets across Canada, MTS Allstream Inc. (“MTS Allstream”) has selected Concrete Design Communications Inc. (“Concrete”) as its agency-of-record for marketing the company’s enterprise networking solutions offered under the Allstream brand.
As the new agency of record, Concrete is partnering with Genesis Vizeum Canada to provide the Allstream brand with strategic media-buying services and Quizative Inc. to provide digital and direct marketing expertise.
“Concrete has a track record of developing and delivering outstanding service and support to the business and marketing goals of a variety of high-profile clients,” said Dean Prevost, President Enterprise Solutions division, MTS Allstream. “The firm’s unique combination of creative skills and industry experience are a perfect match for the Allstream brand. As we pioneer new marketing approaches that emphasize online content and a richer, more interactive customer experience, the proven abilities of this team will be a tremendous asset to our business.”
“Allstream is committed to providing innovative brand-building solutions that emphasize their strengths as a leader in Canadian business communications markets,” said John Pylypczak, Founding Partner, Concrete. “The Allstream brand represents the idea that providing networking solutions is not just about innovation in technology - but also having the agility and flexibility to quickly respond to customers’ needs. This is a perfect fit with our approach, the goal of striving for zero distance - for total synchronization - between strategy, creative and execution.”
For more information on Allstream brand products and services, visit www.allstream.com.
If you are interested in hiring Concrete or would like to know
more about us, please contact:
Romina Tina Fontana
Managing Director
business@concrete.ca
