TORONTO, ON, March 23, 2009 – When the iconic Canadian fashion label Linda Lundström was purchased by Eleventh Floor Apparel Ltd. (EFA), not only did they decide to shorten the name to Lundström, but they also turned to Concrete Deisgn Communications – an internationally acclaimed design firm based in Toronto – to reinvent the brand identity.
The essence of the redesign was a “less is more” adage of all visual elements – from simplifying and streamlining the logo, to creating simple, elegant, almost effortless fashion photography. Working closelywith the EFA team, Concrete carefully edited pieces from the collection for use in the campaign, to ensure the resulting imagery was fully aligned with the new direction of the brand.
Coverage of the new Lundström brand image has been featured in Elle Canada, Women's Wear Daily, and other media across the country.
If you are interested in hiring Concrete or would like to know
more about us, please contact:
Romina Tina Fontana
Managing Director
business@concrete.ca
