DITI KATONA

Diti Katona is a founding partner of Concrete Design Communications. As a creative director, she is best known for producing elegant and evocative work for the firm's clients in fashion, retail and luxury goods.

Diti's creative direction and marketing experience guide the strategy and development of brand campaigns, product packaging, custom publications and visual identities. She also leads the firm's involvement in startup ventures and business partnerships focused on the development of innovative lifestyle and luxury brands.

Over the years, Diti's creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), Graphis Design (New York), and British Design and Art Direction (London).

Diti frequently lectures on design topics, serves as a faculty advisor at design schools, and judges international competitions in her field.

JOHN PYLYPCZAK

A founding partner of Concrete, John Pylypczak is a creative director, designer, brand strategist and writer. John has articulated brand strategies and produced integrated campaigns with elements that include identity design, product packaging, advertising, naming, web presence, and site-specific installations for a diverse roster of clients.

Along with Diti Katona, he leads the firm's brand communications practice. His work has received extensive recognition in Canada, the U.S., Europe and Asia, and includes awards from the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), Graphis Design (New York), and British Design and Art Direction (London).

John is active as a jury member for design competitions and often serves as an advisor to design schools and other cultural organizations.

LOU ANN SARTORI

One of the original members of the Concrete team, Lou Ann Sartori oversees all aspects of the company’s operations. Lou Ann is responsible for the successful journey of all projects through the studio – from budgeting, trafficking, production and final billing. She also plays a key role in staffing issues as well as the long-term financial planning of the practice.

With over 20 years of experience in project management, Lou Ann has established strong relationships with key suppliers. This, along with her acute attention to detail and determined hands-on approach, ensures that all projects and executed efficiently, on-time and on-budget.

ROMINA TINA FONTANA

Romina is a multi-linguist with international experience in communications, advertising, marketing and business development. As Managing Director, Romina oversees client services and keeps an eye out for interesting new business opportunities. She also looks after public relations and represents the practice at events and conferences worldwide.

Previously, Romina worked at Canada’s top ad agency, TAXI, where she managed all aspects of account management for several iconic Canadian brands. Prior to her agency roles, Romina worked as a Marketing and Key Account Manager at Total’s headquarters in Paris.

Romina is also the Founder and Creative Director of Get Lit – an annual literary event featuring Canadian celebrities that helps raise funds for children in need.

PEOPLE

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