THE PRACTICE

Concrete is an internationally acclaimed Toronto design practice founded in 1988 by partners John Pylypczak and Diti Katona. We are known for our highly distilled, elegant, and intelligent style. Over the last twenty years, we have made a notable impact on the international design world and received numerous accolades along the way.

Our reputation is founded on consistently delivering innovative, thoughtful, and functional design. We continue to build brands that are stimulating and meaningful to the consumer while helping to reach the marketing goals and business objectives of our clients. 

We serve an eclectic array of companies including large corporations and smaller businesses. Our expertise extends throughout several industries including telecom, mining, publishing, luxury retail, fashion, film, restaurant, cosmetics, as well as furniture and product design. Our services include:

Visual identity programs and brand guidelines
Corporate identity/naming and collateral design
Brand advertising campaigns
Retail packaging design
Publication/catalogue/magazine design
Fashion art direction and branding
Website design