We are sector and media agnostic.
Consumers move seamlessly between categories and media. So do we.
We believe the separation between strategy and design is an artificial divide.
While we often discuss brand strategy in isolation, it is hard-wired into every creative decision we make.
We are as much artisans as we are strategic thinkers.
We’re practitioners, doers. We get our hands dirty.
Everything we do starts with trying to truly understand – understand our clients, the challenge at hand, each other, the world around us. But we don’t listen passively. We constantly question our clients’ assumptions as well as our own.
We’ve been around.
For over 25 years in fact. While this is meaningful, we don’t talk about it much. What we’re doing next is what matters most.
Don’t call us experts.
It’s a term we hate. To us, it suggests a formulaic, proprietary (often trademarked) process. Each project – each new client – presents a new challenge. Dealing with these challenges is more about discovering a new path than relying on what we did before.
We’ve accumulated over 750 awards in competitions worldwide.
This is no reason to hire us. But it does demonstrate our ability to create effective work that gets noticed and elicits an emotional response.
We’re based in Toronto.
But much like the cosmopolitan city in which we live, our team hails from all corners of the globe. As Canadians, our outlook is inherently international. We are the perceptive outsider looking in. We like that. Our location allows us to build relationships with clients, whether they are across town, or across the globe.
Packaging is product.
We understand that seducing consumers to engage, pick up, touch, interact, gaze, is the most vital step in building a successful brand.
Brand Identity Design
Wayfinding & Signage