A Developer with a Future
 State of Mind

Caivan is a quickly growing home and community developer who after years of success in the Ottawa region, approached Concrete to rework their visual identity to better express the brand’s values of innovation, sustainability, quality and thriving communities. Concrete found an opportunity to amplify what was already being said by the brand, positioning the brand to stand out within the crowded landscape as a developer with a disruptive point of view.

The project involved developing a brand narrative and identity that looked to the future and communicated that Caivan is a brand that is synonymous with innovation, curiosity, efficiency and sustainability. As the company grows the visual identity systems are the backbone for future developments.

After finding success in Ottawa, they have launched in the Greater Toronto Area in 2021 with their first of many GTA communities.

  • Brand Strategy / 
  • Visual Identity / 
  • Art Direction / 
  • Website / 
  • Asset Development / 
  • Signage / 
  • Sales Centre Design

Providing the tools to rethink 
how we build homes

During the process of rebranding Caivan, Concrete was asked to rebrand their sister company, ABIC - Advanced Building Innovation Company. ABIC's goal is to build homes that last generations and drastically reduce the amount of waste created in the construction of new homes. If Caivan is transforming how communities are built, ABIC provides the tools to transform how we build homes. ABIC's intelligent, sustainable and precise approach to home building solutions is communicated through a future-forward logo and ready-to-build visual identity with documentation on its rollout across the facility's signage and way-finding systems.