Designing a Fluid Identity That
 Reflects a Changing Culture


Inkbox is a fast-growing start-up company disrupting traditional tattoo culture. In addition to offering realistic and customizable, semi-permanent, organic fruit-based tattoos, Inkbox has fostered a community of artists and collaborators. With a widely successful crowdfunded Kickstarter campaign that raised over $275,000, the company launched in 2014 with robust sales and international media attention.

After three years of growth, Inkbox reached out to Concrete to create a comprehensive new visual identity system that better reflected their growing community, product offering, and internal culture. Concrete’s collaborative involvement resulted in a dynamic new brand expression that includes a new visual identity, website, photographic style, tone-of-voice, packaging, and retail experience.

The rebrand launched in 2019 at pop-up stores in Toronto, Tokyo and London.

  • Brand Strategy / 
  • Visual Identity / 
  • Art Direction / 
  • Messaging / 
  • Packaging / 
  • Print & Digital Guidelines
The Existing Brand

Inkbox came to Concrete with a conventional and static brand that they had rapidly outgrown. Their existing identity felt more dot-com start-up rather than fully expressing the diversity of their community and product applications.