Inkbox is a fast-growing start-up company disrupting traditional tattoo culture. In addition to offering realistic and customizable, semi-permanent, organic fruit-based tattoos, Inkbox has fostered a community of artists and collaborators. With a widely successful crowdfunded Kickstarter campaign that raised over $275,000, the company launched in 2014 with robust sales and international media attention.
After three years of growth, Inkbox reached out to Concrete to create a comprehensive new visual identity system that better reflected their growing community, product offering, and internal culture. Concrete’s collaborative involvement resulted in a dynamic new brand expression that includes a new visual identity, website, photographic style, tone-of-voice, packaging, and retail experience.
The rebrand launched in 2019 at pop-up stores in Toronto, Tokyo and London.
- Brand Strategy /
- Visual Identity /
- Art Direction /
- Messaging /
- Packaging /
- Print & Digital Guidelines