Made Good

Creating a Brand Good for Planet, People and Profits

Made Good

Riverside Natural Foods is a leader in researching, creating, and manufacturing innovative products that offer healthier snack alternatives to consumers. The company embraces the Triple Bottom Line (3Ps) philosophy of simultaneously maximizing benefit to Planet, People and Profit.

The partners of Riverside were formerly involved in the creation of a very successful brand in this category – Taste of Nature. After divesting their stake in this brand, Riverside approached Concrete with a new concept. The goal was to produce a line of organic fruit and nut bar products with the purest and simplest ingredient list possible, all while maintaining optimal nutritional value and great taste.

The challenge was to create an identity that supported both the attributes of the products as well as the philosophy of the company, all while creating a differentiated look in this highly competitive space.

  • Brand Name / 
  • Brand Position / 
  • Visual Identity / 
  • Package Design

“Concrete has been instrumental in the success of MadeGood, creating an effective brand architecture that provides retail shelf presence and brand recognition – outstanding design that delivers on business needs.”

Janice Harada

Marketing Manager, Riverside Natural Foods