Founded in 1995, Cervélo entrance into the bicycle manufacturing market had a huge impact on both the industry and the consumers.
“They evaluated the competition and set an uncompromising design goal: To create a bicycle that’s unbeatably aerodynamic, yet sacrifices nothing in weight or stiffness.”
With this goal in mind, Cervélo launched a product that truly changed the game. Since their initial launch, Cervélo has released numerous collections of top-of-the-line bikes into the market. The most recent is the R Series Classic Road Bike Collection, which showcases the relationship between humans and machines in an official microsite. Cervélo reached out to Concrete over a year ago to discuss potential adaptations to the Cervélo brand; the launch of the R-Series microsite was their first project to move forward with guidance from Concrete. Though the microsite is just a piece of the full website, it reflects an elevated look and feel for the high-end bike company. The Cervélo brand is now beginning to match the level of their product. This launch marks the beginning of a very exciting brand refresh that will roll out in 2018.