Cervélo Rolls Out New Brand Identity

Cervélo Rolls Out New Brand Identity

The Canadian company of racing and track bicycles has started to roll out Concrete’s rebranded identity system. Cervélo’s rebrand showcases and highlights a new wordmark which is now visible on several of the brand’s most recent product launches and will continue to be implemented moving forward. The process of creating and introducing the updated wordmark relied heavily on balancing the importance of Cervélo enthusiasts and supporters’ loyalty with the need to open new opportunities with the future of the brand. Cervélo’s rebranded identity from Concrete will continue to roll out in 2019.

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