Concrete and Beauty Blender Team Up
Founded by Makeup Artist, Rea Ann Silva in 1998, Beauty Blender is the world’s first edgeless, reusable, high-definition cosmetic sponge applicator. After working in the Makeup industry for the majority of her life, Silva was continuously running into issues with makeup application and the tools that were supposed to make her job painless. With the official founding of Beauty Blender in 2002 and the first prototype entering product development all the way to the current day, they’ve seen consistent success in the beauty tool industry.
In late 2017, Beauty Blender has engaged Concrete to work on a new project, to launch later this year.