Concrete
25.07.19

Inkbox Pops Up with a New Rebrand 

Inkbox is a fast-growing Canadian start-up company disrupting traditional tattoo culture. In addition to offering realistic and customizable, semi-permanent, organic fruit-based tattoos, Inbox has fostered a community of artists and collaborators. With a widely successful crowdfunded Kickstarter that raised over $275,000, Inkbox launched the company in 2015. After three years of growth, Inkbox reached out to Concrete to create a comprehensive new visual identity system that better reflected their growing community, product offering, and internal culture. Concrete’s collaborative involvement has resulted in a dynamic new brand expression that includes a new visual identity, website, photographic style, tone-of-voice, packaging, and retail experience. The rebrand had a soft launch  in July at a pop-up store in Toronto, while the entire relaunch is set to roll out in September 2019.

Inkbox record sleeve packaging
Inkbox packaging
Inkbox yellow wordmark over crowd of people
Inkbox bus stop campaign signage
Inkbox Instagram posts
Inkbox brand identity Inkbox brand identity
Inkbox team wearing yellow Inkbox hoodies
Inkbox pop-up shop sidewalk paint
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