New Velour Lashes Packaging is Now at Sephora

New Velour Lashes Packaging is Now at Sephora

Velour Lashes originally reached out to Concrete to revise and elevate their current brand; this turned into a full brand transformation covered everything from wordmark to brand voice, colour palette to product packaging and all the small but essential details in-between. Concrete took this opportunity to reinvent Velour as a luxurious, premium lash brand.

After launching their rebrand, Sephora has increased its initial order of Velour and has agreed to subsidize the cost of merchandising units. Additionally, Sephora partnered with Velour on an exciting North American PR campaign named the “Live in Lashes Tour.” Check it out for yourself – Velour’s new packaging is now in stores and online at Sephora with additional plans to launch in the competitive retailer, Ulta.

Velour product collection

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MEC campaign portrait