Lida Baday spent the past 27 years creating her renowned and admired womenswear collections. Over the course of her impressive career, Lida collected beautiful and luxurious fabrics from all over the world. In 2014, Lida closed down her company and opened The Fabric Room, a wholesale showroom that offers an extensive collection of the finest quality fabrics at a competitive price.
As Lida has worked with Concrete throughout her entire career, it was natural that this relationship extend to her new venture. Concrete was tasked with the branding and identity of The Fabric Room. Over the course of several months, Concrete turned the idea of The Fabric Room into a physical store and online presence.