Woodbine Entertainment Group Rolls Out New Brand Identity
With over 100 years of history, Woodbine Entertainment Group is the largest operator of horse racing and wagering in Canada. As the longstanding host of the prestigious Queen’s Plate horse race in North America, Woodbine has truly become a part of Canadian History.
In 2015, Woodbine revealed big changes for both the physical track and the entire business as a whole – a master plan to transform their 684 acre site into a broader entertainment experience and integrate new expanded entertainment and cultural offerings, food and dining, hotel, shopping, post-secondary education, recreation, health, wellness, and urban residential living, all under the Woodbine moniker. Along with this exciting transformation, Woodbine needed to revitalize and elevate their brand identity.
Over the course of the year, Concrete worked with Woodbine to find the perfect balance of preserving the heritage of horse racing in their brand while simultaneously reflecting a broader and more diverse entertainment offering. The new brand identity that was introduced this summer showcases Woodbine as a bolder, more relevant and more immersive brand. Woodbine will continue to roll out the new brand over the next few years as they continue to grow their enterprise.